idaho-lottery

Idaho Lottery

Community is Greater than Chance

7 years. We are closing in on a decade of drawing dreams, of creating moments of exhilarating possibility for the citizens of Idaho. That’s the story we’ve been a part of with the Idaho State Lottery. From the beginning, the Idaho Lottery has been more than just numbers and jackpots. It’s been about innovation, about pushing the boundaries of what a lottery can be. And we’ve been there every step of the way, creating a website that’s not just a portal, but a gateway to dreams. Integrating marketing automation platforms not just to sell, but to engage and excite. Developing an API for the VIP Club that transforms every ticket into a story, and a mobile app that brings that story to life, right in the palm of your hand.

Together, we’ve not just built an ecosystem; we’ve cultivated a digital landscape where every interaction is an opportunity, where every click brings the thrill of the win closer. It’s been a symphony of technology and creativity, all harmonizing to the tune of innovation. But this is more than technology. It’s more than marketing. It’s about being a part of something bigger. Every ticket sold, every ‘Wooh!’ moment, benefits Idaho’s public schools and buildings. We’re not just creating winners; we’re building a better future for Idaho. And that’s a story worth telling, a story worth being a part of.

When it comes to the Idaho Lottery, someone, somewhere is always winning – players, retailers, and Idaho’s public schools and buildings. Just thinking about it gives us that “Wooh!” feeling.

salesTrak-wireframe

SalesTrak

Reinventing the Roof Over Our Heads

In the brisk dawn of the 1990s, a humble framing crew laid the foundation for what would become a beacon of innovation in the roofing and restoration industry. Under the visionary leadership of Doug Bartlett, this modest operation blossomed into Bartlett Roofing, a full-service enterprise servicing an impressive roster of states including Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming. With a commitment to excellence, Bartlett Roofing offers unparalleled residential and commercial roofing solutions, alongside critical storm damage restoration care.

CHALLENGE

Despite the vast landscape of success, the frontier of digital integration remained uncharted for Bartlett Roofing. As the company expanded, the need to streamline operations and enhance customer relationships became imperative. The challenge was not just to evolve, but to revolutionize the way Bartlett Roofing connected with its customers and managed its projects.

SOLUTION

The genesis of SalesTrak marked a pivotal turn in the Bartlett saga. This technology arm, forged from three decades of industry wisdom, was conceived to transform customer relationship and production management through a sophisticated suite of tools. To bring this vision to fruition, Bartlett Roofing enlisted c308 Marketing, a maestro of user experience.

Our collaboration was crafted from the ground up, working meticulously to hone the logic, design, and functionality that would drive SalesTrak. We began by encapsulating the essence of Bartlett Roofing in a dynamic logo and comprehensive brand package, setting the stage for what would become a transformative tool.

The journey continued with the development of a robust prototype within Adobe XD. This blueprint detailed the extensive capabilities of SalesTrak, from sales tracking to administrative oversight, laying out a digital infrastructure that promised to propel Bartlett Roofing into a new era.

OUTCOME

The handoff to Bartlett Roofing's internal development team marked the culmination of a meticulous planning and design phase. SalesTrak was poised to become more than a tool; it was to be a cornerstone of Bartlett Roofing's next phase of growth, enabling them to enhance customer engagement, and streamline operations across multiple states.